Tobacco

 

Client

Our client is a global tobacco group with a revenue of 15,260 million £ in 2013, a market-leading position in over 60 markets

Results
  • Achieved a cost reduction of 20% due to the deducted price for repetitive content
  • Managed to instruct their local sales people earlier than scheduled, thus being able to attend to their customers’ specific needs quicker; this led to improved customer retention levels and increased competitive differentiation
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